We help the world's top brands re-imagine
and transform their business for the digital age.
K2 Digital is a new breed technology & marketing solutions provider, built for the digital age.
We help companies become leaders in the digital space. Transforming our clients to
better serve their customers while making operations faster and way more efficient.
We deliver digital transformation through four practice areas:
Digital technology and the promise of the seamless customer experience are disrupting entire industries, turning traditional business models upside down, and forcing massive organizational change. K2 Digital helps senior executives and leaders from across the organization to anticipate these realities, and transform their businesses to thrive in the digital age.
Our strategy practices span the full spectrum of our digital capabilities – from web, to mobile and emerging platforms - to create insightful, action-oriented strategies.
To us, digital marketing isn’t just about slick websites and banner ads – it’s about weaving together all touch points into a compelling and emotional story that draws the customer ever closer to the client’s brand in a way that’s personalized, social and highly usable. It’s about creating one-to-one relationships and closed loop marketing.
K2 Digital’s UX and creative practices make experiences which are multi-channel optimized. Our people centricity model ensures tight integration across platforms, at all stages of the customer’s journey. This means continuous design excellence, across all channels.
K2 Digital’s technology practices are designed to effectively support our design capabilities - bringing proven expertise in systems development and integration across existing and emerging platforms.
We’re “technology agnostic”, focusing on the best, most value-adding technical approach to achieve our clients’ business and creative objectives. We’re equally adept at both custom technology development, and configuration of off-the-shelf software solutions.
In an increasingly global marketplace, rapidly changing technologies, customer demands, IT capacity challenges and budget constraints are more than enough for our clients to worry about – which is why they rely on our Digital Hypercare practice to protect their digital technology investments.
With application management, system administration and dedicated and cloud-based hosting offerings, K2 Digital brings the full spectrum technology and services that our clients need to achieve efficiencies and cost savings, while providing them with true flexibility and choice.
We offer a full suite of digital services, from strategy, to design, development and support:
Innovation starts with strategy, and strategy begins with insight. K2 Digital employs over 20 world renowned strategists specialized in their respective disciplines who collaborate with our clients to deeply understand their business, and to uncover their customers’ needs.
Our Strategy offerings include:
In the digital age, all experiences matter – and all touch points are opportunities to create the extraordinary and the memorable. K2 Digital boasts one of the largest UX teams in North America, with one objective – to build applications that are highly engaging and usable, achieving high adoption and mitigating the need for extensive training.
Our User Experience offerings include:
Above and beyond usability, we obsess about making our experiences come alive through beautiful and inspiring design. We keep things simple, holding on to the essence of what the user truly desires. And because of our deep knowledge of marketing and technology execution, we ensure a seamless transition from creative through to implementation.
Our Creative offerings include:
We help our clients deliver on the promise of integrated digital media - that it can be highly measurable and targetable. We work through the complexities of display, search and social media marketing to create a clear media plan that communicates performance versus investment.
Our Media offerings include:
We approach technology as an exercise in the “art of the possible”, and we consider technology as an instrument to solve our clients’ business and creative challenges. We don’t favour one system over another, and we focus instead on the best solution for a client’s unique needs.
Our Technology offerings include:
Even before we put pen to paper, we focus on the data - we design based on data patterns that we uncover during our strategy phase. Our analytics-driven approach continues into development and after launch, rigorously measuring and optimizing in relentless pursuit of the best experience.
Our Analytics offerings include:
As our clients’ digital experiences mature, we stay close and work collaboratively to monitor, optimize and report results, course correcting and capturing new opportunities as they arise. Our support services ensure peace of mind - that our clients’ digital investments are running well and serving their customers worldwide.
Our Support offerings include:
What makes K2 Digital unique is our ability to bring together an integrated mix of strategy, marketing, technology and support into a single company – one that’s recognized internationally for excellence across all areas.
“...for our clients, orchestration means real results and lasting business transformation.”
K2 Digital is a Klick company, founded in 1997. We’re privately held and independent. Our team of 400+ full-time staff includes award-winning visionaries, published authors, designers, technologists and strategists.
We run our company using one of the most sophisticated orchestration platforms in the world – our Genome platform. Through Genome, we relentlessly track and analyze our business in real-time, so that our ecosystem of people, process and technology can work smarter, faster and more creatively.
Read about the value unlocked by orchestration in the New York Times best-seller,
The best people in the industry, backed by the most sophisticated orchestration platform in the world.
Lawrence has 19 years of experience in digital marketing, CRM, and software solutions, and has a unique ability to create solutions that are bold, pragmatic, differentiating and performance enhancing. Prior to founding K2 Digital, he was President & CEO of 80/20 Solutions, Head of Enterprise Customer Experience for BMO, Leader of Customer Intelligence Solutions at SAS Institute, and held executive positions with Capital C and Exchange Solutions. Lawrence possesses an MBA, and spent 6 years as a management consultant with Deloitte Consulting and Cap Gemini Ernst & Young.
Tara leads K2 Digital's client services team. She has performed a leadership role in technology solutions strategy, client experience and business growth for over 17 years. Tara's commitment to both client and organizational success has been recognized across industries such as healthcare, medical device, wearables, financial services, and retail. Tara has assisted companies such as Johnson & Johnson, Medtronic, Manulife and Bank of Montreal realize their digital B2B, B2C and Enterprise level goals and objectives. She is a published author and speaker in the field of digital technology.
David has been leading technology teams in solutions architecture, development, analytics, quality assurance, hosting and operations for over 15 years. His technology experience includes campaign automation, loyalty systems, data warehousing, web application development, content management solutions, reporting/analytics and mobile app development. Clients include Bank of Montreal, Aviva, Royal Sun Alliance, IBM Canada, Suncor Energy, Imperial Oil, GM Canada, and Home Depot USA. David holds a BSc Computer Science from the University of Western Ontario.
Eric works with clients to solve their business problems through the creation of highly intuitive and compelling user experiences. He has spent over 15 years in the IT and UX industry working in retail, finance and healthcare verticals creative b2b and b2c CRM, ERP, eCommerce, marketing and mobile solutions. Eric's work includes the Sony Rewards loyalty program and BPR and UX work for MillerCoors, LUSH, Wal-Mart, Takeda and others.
Alexandra ensures the successful planning and delivery of K2 Digital’s projects, keeping them on-time and on-budget. She has worked client-side and agency-side with leading brands including L'Oréal, Via Rail, Michelin, David’s Tea, Novartis, Bayer, Takeda and Sanofi. Her specialties include integrated digital marketing, social software, eLearning and mobile apps across retail / CPG, transportation, medical / pharmaceutical and education verticals. Alexandra earned a BA from McGill University, is bilingual in English and French, and is Project Management Professional and Certified Scrum Master-certified.
As K2 Digital’s Creative Director, Sean is responsible for bringing the customer experience to life. During his 17+ years of hands-on digital thought leadership, he has consistently created user-centric solutions that exceed client expectations. As the global creative lead for such brands as Harley-Davidson, Sean has led talented teams to transform ‘good ideas’ into ‘great ideas’. Sean has helped various brands including Porsche, Chrysler, Miller Genuine Draft, Jack Daniel’s, and McDonalds reach greater potential.
Jane leads K2 Digital’s User Experience team, architecting innovative and highly usable experiences to help clients such as Suncor, Petro-Canada, Fidelity and BMO capture new digital opportunities and solve business problems. Jane has been designing elegant user experiences for over 10 years, leading UX teams on B2B and B2C projects across the entertainment, CPG, financial, automotive and real estate verticals. Jane has been a panellist and speaker on the intersection of SEO and usability. Jane earned a Masters of Information degree from the University of Toronto.
Darko is a Senior Web Engineer, team manager and mentor with over 20 years of experience creating technology solutions across various industries. Darko specializes in enterprise digital projects involving complex application and front-end development, optimization and deployment. He is a sought-after expert on agile projects for web, mobile and emerging platforms. His deep knowledge of digital technology and his people-centric approach have made him an exceptional technology leader, delivering projects to the high standards of excellence that K2 Digital’s clients expect.
K2 Digital features an energetic environment where people are driven to create the best work of their lives. We’re growing and we’re on the lookout for awesome talent. Interested? Here’s who we’re adding to our team:
We’re looking forward to connecting with you and learning more about your digital needs.