Case study / Digital Marketing

Transforming an energy company for its digital future

Suncor Energy chooses K2 Digital to revitalize its digital ecosystem and to deliver best-in-class user experience, design and technology.

Challenge

As the world’s energy sector digitizes, Suncor Energy is also setting its sights on its digital platforms and infrastructure – embracing technology and innovation as a new frontier to realize competitive advantages beyond the oil field.

This new digital reality has forced Suncor to redefine the role that a 21st century energy leader must play in society at large - connecting and engaging with people in meaningful conversation about the present and the future of energy, across a variety of digital and social channels.

Suncor set out on its mission to revitalize its digital ecosystem with best-in-class design, technology, processes and flexibility in mind.

What was missing was a digital partner to join them in their quest.

Solution

Suncor has a large digital ecosystem across several lines of business - retail, B2B, corporate communications - and multiple stakeholder interests to consider.

Wanting to change its external online presence, Suncor undertook a comprehensive effort to meet with several agencies, all in an effort to find the right digital partner.

K2 digital was selected as Suncor’s digital agency of record, offering deep digital expertise, delivering best in class strategic and creative thinking, and demonstrating scale and flexibility in its team and processes.

K2 Digital is now working closely with Suncor across its large number of business lines to transform Suncor’s external online presence.

Results

  • K2 Digital is working collaboratively as an extension of Suncor’s own team
  • Provision of strategic, creative and technical leadership on major platform redesigns
  • Cost and resource efficiency realization, with an optimized team model, scalable to support Suncor’s evolving needs
  • Seamless delivery of a large volume and variety of digital work across all brands, delivered with excellence

Highlights

  • Revitalized digital strategy across all platforms and channels
  • Responsive web platform for entire Suncor brand
  • Multiplatform Report on Sustainability digital campaign

IN K2 DIGITAL, SUNCOR HAS A PARTNER TO HELP THEIR ENTERPRISE UNCOVER AND REALIZE THE BENEFITS OF ITS DIGITAL FUTURE.